Chief Migizi describing the choices left to his people after their homelands had been overtaken:
First, Walk into the lakes and die;
Second, March aimlessly into the wilderness never to return;
And Third, Fight for the amelioration of these wrongs”
Chief Migizi 1901 Mille Lacs Band of Ojibwe
Richard Lytle, our Native American friend, put us in touch with Michael Fairbanks, Director of A.I.M. American Indian Movement of Santa Barbara with the following shocking report.
Letter from Michael Fairbanks, Director of A.I.M. American Indian Movement of Santa Barbara to:
AJ Sarcione and the MTV staff
June 15, 2010
We are writing you to alert you of a deep offense that recently occurred. In May 2010, on the MTV reality show, The Dudesons In America, aired a new episode called “Cowboys and Findians.”
The intent of this show might not have been to offend anyone, but this episode goes beyond offensive and the choice in script has added salt on deep wounds of racism in the Native American community.
This episode of the The Dudesons In America, not only encourages people to have misconceptions about First Nation people, but also perpetuates very offensive stereotypes regarding Native American spirituality, ceremonies, culture and customs. After the episode aired, letters of protest were sent to MTV and producers of The Dudeson’s in America, informing them of the outrage and offense this episode has caused. A demand was made to MTV that the episode be permanently removed from the public view, whether on television, the Internet, or in any other format.
A demand for a formal and public apology to Native Americans was also made. MTV and The Dudesons in America were given a deadline of June 1, 2010 to meet these demands, and were informed that if the demands were not met, a boycott of MTV and its advertisers would begin. MTV executives did not wait for the June 1, 2010 deadline to respond. Their written reply was brief, and to the point. In short, Mr. Sarcione was clear that MTV does not care.
Reply from From: Sarcione, AJ
Subject: RE: MTV & the Dudeson
Date: Tuesday, May 25, 2010, 1:51 AM
Michael,
We appreciate your recent feedback regarding “The Dudesons In America.” It is never MTV’s intention to offend anyone. The series is about creating lighthearted humor, that at times, could integrate various themes as part of the overall stunt or prank. We take viewer feedback very seriously and thank you for reaching out.
Sincerely,
AJ Sarcione
Senior Publicist, MTV
Michael Fairbanks, Director of A.I.M. American Indian Movement of Santa Barbara:
On Sunday June 6th, 2010 we organized a demonstration against MTV/The Dudesons at the MTV Music Awards. We had 30 people attend and some pictures are included in this packet. Along with statements from other organizations, AIM Chapters, Native Actors and emails sent in from support across the nation.
Had this show been directed towards any other ethnic group, it would not have aired, and there would have been a huge backlash. Recall Don Imus in April 4, 2007, with his insensitive remark “That’s some nappy-headed hos,” the backlash regarding this remark was effective and quick. Yet it appears we are an “open market” for these kind attacks, apparently because we are a smaller population and there is a history this kind of misrepresentation with the media and entertainment industry.
Simply stated: the episode is so offensive and objectionable to Native Americans, that it should never be viewed again. We will no longer accept or tolerate the perpetuation of stereotypes, or the desecration of our regalia (the offensive fake headdresses), and sacred medicines (such as the fake eagle feathers on that episode).
The images of the Dudesons in headdresses, with totem poles and crashing canoes, should also be removed from the series promotional materials. Native Americans have historically been portrayed in the media, in all its forms, in a negative and false light — and the episode of The Dudesons in America is a particularly offensive example of the kind of stereotyping that Native Americans have been fighting against for years.
It is long overdue for that practice to stop.
The American Indian Movement hereby notifies you, that unless and until MTV agrees to permanently remove from the airwaves, the internet, and in all other forms of media, the offensive and heinous episode of The Dudesons in America entitled “Cowboys & Findians,” we will be instituting an immediate and indefinite boycott of your companies and products.
It is now up to you. We urge you to persuade MTV and The Dudesons in America to permanently remove this hateful, racist, and stereotype-perpetuating episode from television, the internet, any future video and/or DVD compilations, or in any other form of media. We also ask that you persuade MTV to issue the previously-demanded formal and public apology that is rightfully owed to the Native American people.
Unless and until these demands have been met, the boycott will continue and we will become more assertive in our approach.
Respectfully,
Michael Fairbanks, Director
A.I.M. American Indian Movement of Santa Barbara
Native Actor Marcos Akiaten statement against MTVs The Dudesons
May 30, 2010
I’m Marcos Akiaten, an Indian first, and an actor second (you can verify my screen credits on IMDB). I’m a baby boomer, brought up in the 1950’s, an era where I was taught that Columbus discovered America, the island of Manhattan was sold for trinkets, and Custer had a “Last Stand”. Even now, there are millions upon millions of baby boomers who still believe that hogwash. And I see from your program, The Dudesons, things have not changed. Here it is, the 21st century, the year 2010, and your program continues to reinforce those misconceptions. I have spent my life, dispelling lies written about my people, one person at a time. There is an old saying of yours, “. . . . a picture tells a thousand words . . . .” In your case, it was not just a picture, but a TV program, depicting my people as backward savages. And in one swoop, you destroyed all that we’ve worked for. What do you think the “blacks” would’ve done, had you depicted them eating watermelon, picking cotton, inviting the notion that they loved being slaves, and calling everyone “massa”? But it’s okay to degrade Indians. You must have considered us a silent minority, to have put us in the light that you did. Well my friend, we may be a minority, but we are not all silent. As actors many times, we don’t get to see the whole picture, but only a clip of what’s happening. You took advantage of an elder and a friend of mine, Saginaw Grant, to co-sign what you did. You should be ashamed of that. I can understand using comedy to get a laugh, but the way you portrayed us, was and is, pornographic. Like my brother Rod Rondeaux, I have refused to do certain things on set that are historically inaccurate, or degrading to my people. To ask for an apology is probably beyond your capacity of compassion and empathy. Like your program, I have a site on Facebook, and a huge site on MySpace. I will utilize them, to start a boycott of of the sponsors of The Dudesons, and of MTV, stating that you are promoting racism.
Enough is enough. Have a great day and may the “force” be with you!
Marcos Akiaten
Award Winning Stuntman, Bullrider, & Actor Rod Rondeaux 
Friday, May 21, 2010 at 2:52pm
Rod Rondeaux Statement: My name is Rod Rondeaux and I am ENROLLED CROW Tribal MEMBER. I was raised in a traditional Indian family and speak my language and several others. I have been in SAG (Screen Actors Guild) for 14 years and am a horse stuntman and actor. I have worked on over 30 productions and worked hard to have a respectable name and reputation in what I do. It isn’t easy for Native people to break into the film business and I don’t understand why someone who has would throw it away with a disgraceful piece of crap for MTV- which targets the youth and will in turn cause harm to our children in and out of school. For over a decade I have fought “Paint downs” ( when non Indians are used as Indian stuntmen/women), in the entertainment business and to see what I saw with this MTV production seems to have set us back and is very disturbing. It seems to me that Saginaw is nothing more than a mascot in this show, in the eyes of MTV it may be ok to make fun our culture and heritage, and considering the amount of work I have done to assure any film/TV productions I was involved with were done in a good way with respect to the tribes represented, I find this production to be a disgrace to who we are and what we have fought for through out the generations, on and off set. While many Natives in the industry may not want to cause waves because of future projects that would line their pockets, I am standing up and asking for them to come forward and speak their voice according to their heart. For years we have done movies and worked so very hard to make sure they were done in a good way with honor and respect to the tribe it represented. Seems all of our fighting was just washed under the bridge here. The documentary “Reel Injuns” (a Native made film) states clearly what has been done to us over the decades in the Hollywood film industry. I am proud to be a part of that film which tells the truth. I urge you all to see it ESPECIALLY the STAFF at MTV! If I had been asked to do something of this nature I would have been embarrassed to do it not to mention the cultural disgrace it would cause my heart. I don’t see the humor in this MTV production. While Indian people are known for our humor, this isn’t funny this is a slap in our faces. It is sad that our children who have seen us gain so much ground will see this and wonder where they stand. I would like to know what the members of Saginaw’s tribe think of this, their voices should be heard, for or against this project.
I have known and worked with Saginaw for many years and have had great respect for him. I wonder in amazement why he would do this, even in editing, it is obvious via the “feathers” etc this was to cause harm and make fun of our people. This is my opinion these are my words. Everything I have written here is my honest truth and I stand firmly with my statement I am willing to stand up for what I believe in.. are you?
Sincerely,
Rod Rondeaux Crow/Cheyenne
The Indian Stunt Ranch
Crow Tribal member from Montana- Crow Nation SAG AIM SB. USTRA American Indian People for Wild Horses
Award Winning Native Actor Jay Tavare steps up against MTV & the Dudesons 
June 7, 2010
My name is Jay Tavare and I have been working in Hollywood as an actor and writer for almost two decades. In my time I have learned the media has a very powerful influence on how any one race of people are represented. After all it was not long ago that all American Indians in movies were nothing but bronze savages riding around getting shot by the white heroes of the movie. I have made a career by playing against those very stereotypes that Hollywood worked so hard to put into place. We are now in the later half of 2010, and when I see the MTV show Cowboys and Findians, it seems there are still folks who have no respect for the content of their programming!!!! There must be a way to be entertaining and have humor, without making a mockery of an entire race of people and their culture. The American Indian Nations have had a rough ride so far, to put it mildly, and I think its time to give them the deserved respect. I personally think MTV should green light shows that have better, more intelligent humor. After all MTV was the station that changed so much of our culture and how we view our music, that kind of renovation is totally lost when shows such as Cowboys and Findians are aired. This is not funny at all and much more damaging than a simple laugh at a cost of humiliating a race!!!!
Time for change… time for respect… time for better shows. With a sad heart Jay Tavare.
We also have a petition with 700 signatures! Please join us and sign the petition right now.
http://www.thepetitionsite.com/1/boycottmtv
For more links on this please see:
- http://drawingonindians.blogspot.com/2010/05/dudesons-hit-all-time-low.html
- http://la.indymedia.org/news/2010/05/239759.php
- http://newspaperrock.bluecorncomics.com/2010/05/cowboys-findians-in-dudesons.html
- http://newspaperrock.bluecorncomics.com/2010/05/mtv-vs-aim-on-dudesons.html
- http://jennifer1119.wordpress.com/2010/05/21/the-dudesons-in-america-racism-and-stereotyping-at-its-finest-and-lowest/
- http://jennifer1119.wordpress.com/2010/05/23/has-anything-really-changed/





Mr. Sarcione,
My name is Aldred W. Montoya. My Father is of the Santa Ana Pueblo Nation, in New Mexico. My mother is from the White Mountain/San Carlos Apache Reservation.
I am also a SAG Actor.
I introduce myself,…as first from where my family is. This is our way.
I would say that judging from your last name,…you are European.
I would also think,…you may be proud of YOUR family line or heritage.
I would say then,..SO AM I!
In your response to the AIM Protest against your MTV show, “The Dudesons/ Cowboys and Findlands”,…I would say,..YOU Don’t Give A DAMN !
That wouldn’t be the first time a White Person said that. Nor would it be the last.
Yet my intent is just to ask you,…”Would you be so kind if anyone was to make fun of your culture/family”?
For in my culture,…Both ARE,…”One in the Same”.
if you are Itailian,…Wouldn’t you not feel some sort of distaste to your culture being made fun of?
….If not,…YOU Should,…”For I would”.
I would feel hurt for the True Italians who love their heritage and protect and defend their “Familia”.
So,…in this way,…I feel the same duty to protect my Family,…my heritage.
…
I was sorry to read your words. I was hoping you would uphold the high standards of “Equality & Fairness”, and Apologise for the errors that those “Under You”,…had made.
I was hoping,…”Ideas of Conscience” in regards to Racist Views,…would be put down by your office.
….Yet those things did not happen.
Sadness.
….I felt this sadness,….FOR YOU.
……I only have felt the pain of being made fun of,…yet,….you,..YOU have felt,….NOTHING.
Mr. Sarcione,…I am sorry you feel nothing.
Mr. Sarcione,…Re-Think your Values.
Mr. Sarcione,…May Your God,…Bless You.
Sincerely,….
Aldred Wesley Montoya
Tribal Member: San Carlos/White Mountain Apache Reservation – Tukai Clan
Tribal Member: Santa Ana Pueblo / White Dove Clan / White Fox Clan
Michael Fairbanks Reply:
June 28th, 2010 at 10:48 am
Aneen Mr. Montoya- Megwetch for your strong words and for allowing us to repost this.
Thank you for your support and efforts in this issue. We are a small flea trying to annoy a big dog- alone this can not be accomplished, but with everyone’s help, we can do this, and with you and your staff, we get that much closer to letting MTV and all the major networks know, this will no longer be tolerated- Megwetch!
Michael Fairbanks, Director AIM SB
Becky Greeley Elmore Reply:
June 28th, 2010 at 9:53 am
I think it is terrible of MTV to have made and aired that episode of the Dudesons and being so disrepectful, to the dignity of the Native American people. I think that MTV should make a public and formal opology to the AIM and all Native American Peoples. I do not support MTV because of this issue.
I actually dont watch MTV hardly at all ….and I have not even seen that show or that episode….to be honest I am kind of curious now to know exactly what it was all about!….But I have always loved Native Americans and thier culture ,ever since I was just a young little girl…….I hate it when they get treated so badly!….I hope I have helped you in some way…..
Becky Greeley Elmore
Becky Greeley Elmore Reply:
June 28th, 2010 at 5:54 pm
But, after thinking about it, I would not drink poison simply because I have never tasted it before….so I will never watch the Dudesons especially the episode of Cowboys and Findians. Because I dont want to poison my mind with such discraceful shows.
Becky Greely Elmore
A society that can only “see” a people as Indian Maidens or wild warriors cannot understand, much less defend, the rights of its indigenous people. The trivialization of Native American cultures virtually destroys any opportunity for the sovereign governmental relationships Native Nations should have with the United States government. If federal, state and local governments and their constituents do not treat Native Nations as sovereign governmental bodies, they deny these Nations their full inherent sovereign right they need to develop culturally, politically, and economically. To begin to recognize the inherently sovereign rights (and their resulting cultures) of Native American Nations, White society must put an end to the Indian Images, labels, and logos in advertising. As Daniel Francis states in his book. The Imaginary Indian, “The advertising image is based upon stereotypes of the Imaginary Indian already abroad in the culture. In turn, advertising reinforces the stereotype by feeding it back into the mainstream culture in a self-repeating loop.”
To stop Indian-imaging, companies and consumers need to reorient themselves and become involved in the issue. Companies guilty of “Indian labeling” should ask themselves: Would Native Americans allow themselves to be depicted in such a way, if at all, on any specific product? Advertisers and marketers do not promote their products with depictions of mammies, pickaninnies, or bucks, so why do they feel free to sell products with squaws, chiefs, and wild injuns? Aside from the simply racist advertising practices, many companies also products are made by Native Americans, or that Native tribes benefit from the sale of their products. At a time when many Native Americans are trying to sell products based on their traditional foods and goods, these levels confuse consumers and unfairly block Native American access to the lucrative markets in which consumers are willing to pay more for authentic, Native American whole foods and traditional arts. “Indian” labels undercut Native American efforts to raise tribal standards, an effort critical to their cultural survival. Public opinion and behavior are key to solving the problem. Research consumers are attracted and influenced by the images the labels create in their minds. Consumers must learn of the insulting effects these “Indian images” have on Native American cultures. If consumers reverse their buying patterns and buy products that are truly Native American, the non-native companies will be forced to re-market their products under more conscionable practices and society as a whole will no longer denigrate Native cultures through commercialism.
Despite its record of human right violation against Native Americans, the American public remained fascinated with its own image of the Indian. American companies have capitalized on this fascination, recognizing the selling potential of the “Indian.” Indian labels are used to sell everything from toys, jewelry, and tobacco to nonsensical associations with baking soda, butter, and household cleaners. These practices deny cultural respect to Native communities and perpetuate degrading stereotypes. The Indians shown on these labels are no defined by the Native Americans themselves; they are created by people who have little or no understanding of Native American communities. This lack of understanding leads to inaccurate and stereotypical images on products that have nothing to do with the people supposedly portrayed on the labels.
Native American nations are sovereign entities and should not be subjected to the racist idiosyncrasies of White society. “Far too many White still see an `Indian problem’ rather than Native Americans with problems as a result of the long-time White image of the Indian.” Mainstream society needs to educate themselves as to what Indian images are actually saying and doing. It is not enough for society to be sympathetic environmentalists or spiritualists. As Daniel Francis writes,
“Neither nostalgia nor sympathy per se is a substitute for knowledge …; only an accurate understanding of cultural diversity and ethnographic detail combined with firsthand experience constitutes a true basis for the realistic depiction of Indian life. From this viewpoint, the countercultural use of the Indian does not equal a realistic portrayal but merely a reversal of judgment upon the standard stereotype.”
The only way to promote and advance the inherent sovereignty rights of Native Americans is for society to do way with its preconceptions and conceptions. As Francis rightly notes, “Non-Native[s]…can hardly hope to work out a successful relationship with Native people who exist largely in fantasy.”
MTV has sunk to new all time low.
AimSB sent their sponsor list to me & this Old Woman looked til I found their “Social Responsibility” clauses on their Various websites;( under Public Relations * Social Responsibility” Posts.
Using the the Voice Creator has me used in a Good Way,sent emails asking them to live up to what they hae online! to bring these Socially Blind people to their senses. Except Mr. Sarcione evidently has None!
Or PepsiCo, Kraft Foods, Dr. Pepper. Mars Candies, Dominoes Pizza etc etc.
If any of you would like me to post these links, I’d be happy t do so.
MTV/Cowboys and Findians just plain STINK! worse than a 4 day roadkill skunk, in the Middle of the road!
Using Indians as comedic Material, Stereotyping, disrespecting the Differing Indians Spiritual ways is Disgusting, Stupid and more bad words than I wish to put in Public View here.
Sarah!!
I was proud to sign the petition against MTV for airing such degrading, disrespectful material. My comments to them were to grow up and show some respect. If they choose to show programmes with Native Americans they need to show real people after obtaining permission from the people. Obviously researching is not one of their strongpoints and I’m sure those who actually enjoyed watching this particular episode, were those of the non functioning brain types. I’m proud of my heritage and culture and cannot sit by and see it denegrated in any manner.
It would be nice if on this Independence Day, all Americans would help escalate the efforts that have already been being made to make amends to our first people here ~ our Native American Indians ~ whose wisdom has always held the keys to our sacred land and environment.
Though I only saw a few brief seconds, I know of what episode you speak. I was surfing for a decent program when I came upon a white man in a headress ready to jump off a building onto a horse I believe. What I saw was a white man making a mockery of our native peoples everywhere. I shook my head in dusgust & turned off my tv. You have made light of our culture, including our regalia and the sacredness of ceremonies. I am ashamed of MTV and its sponsors for this thoughtless program, if it should even be called such. It is not enough that you set us back in our efforts to fight native stereotyping, but have hurt our children as well. They should not have to suffer the indignity this trash has caused. When you have shown disrespect to just one of us, you have disrespected us all. Sgi to everyone who has stood up and made their voices heard.